Stand Out!™

Boost Your Career With a Powerful Personal Brand

You can’t sit back and hope to grow. To realize your full potential, move higher, and feel great about what you do, you need to cultivate a personal brand. Take charge of your career—after all, it’s yours.

The rules have changed. You use to be able to put your head down and work away until you were tapped on the shoulder for your next promotion. Hard work was recognized and rewarded. But at a certain level of success, all of your peers are as capable as you and some of them are leaving you behind.

Now it’s up to you to create your next career opportunity—on your own. You need to be able to speak about your talents and value independently of your current position, title, or past achievements. Stand out from the pack or risk being forgotten.

And of course, great organizations also need to provide opportunities for their top talent to grow or risk losing them to a competitor.

The Stand Out! program was designed to help high-potential people supercharge their careers. By discovering and unlocking the value you offer, you can:

Discover what makes you different from everyone else
Learn how to distill your strengths and talents into a powerful personal brand
Develop go-to language for describing your value to the workplace
Cultivate a tremendous reputation that opens career doors
Improve your job satisfaction by being more in control
Elevate your ability to guide others in personal development planning

The Session

Stand Out is usually offered as a full-day interactive virtual session that covers concepts and exercises to help you understand the power of personal branding and how to leverage it for your career. Throughout the session, we explore:

The critical components of an effective brand in today’s networked world
How to dissect and analyze past feedback to discover your unique brand elements
The secret to summarizing a personal brand effectively
How to craft a bio that gets attention
Where to use personal branding to advance your career
The confidence that comes from knowing the unique value you bring to the organization

Before the workshop, we ask you to prepare by finding various items of past feedback on your performance. We also ask you to speak with your trusted advisors to garner critical insights into your professional brand identity. If you’ve completed assessment tools, such as Kolbe*, CliftonStrengths†, and DISC, bring those results as well.

At the end of the session, you will have exercises, reference materials, and tools along with specific action items to complete. From sprucing up your online profiles to building your network, the takeaway activities ensure the workshop’s benefits extend far beyond the session.

Note, the Stand Out! program delivers value all on its own. But it gains power when paired with assessment tools such as Kolbe, CliftonStrengths, and DISC. The more insights you have, the more refined your brand becomes.

†Gallup®, CliftonStrengths®, and each of the 34 CliftonStrengths theme names are trademarks of Gallup, Inc. Used under certification licence. www.GallupStrengthsCenter.com

Stand Out

“Stand Out! did an excellent job of unpacking the personal brand puzzle to make it easy to digest and helped me dig deep to find the confidence I need to develop, believe, and amplify my own personal brand.”

~ Aynsley Wright, Senior Marketing Manager, RBC Royal Bank

"Stand Out! is like the paint-by-numbers approach to building your brand—it will guide you through the process, but it’s you that makes it happen."

~ Sue Belbeck, Director, RBC Royal Bank

"It is rare, and challenging, to sit and try to change/improve the way you view yourself and your skills. Synthesizing the various forms of information and projections about oneself is incredibly difficult and starting that process in a guided setting is really important to get the ball rolling. Anyone with big career aspirations needs to be able to think and speak about themselves in this way."

~ Leanne Agnew, Management Associate, TD Bank Group

"Profound! I found this workshop to be an excellent use of time and a great pace to have a healthy discussion. Even though the insights may seem obvious, when I reflect on them, I realized how much work I need to do! I also wrote down many helpful tips and things I am committed to doing post-workshop."

~ Sarah Ashfield, Senior Manager, TD Bank Group

"Stand Out truly allowed me to reflect on bringing a collection of my skills, experiences, emotions and actions into an impactful statement of my personal brand."

~ Kayla Wei, Management Associate, TD Bank Group

If you are looking to take the next step in your personal or career development, whether or not you’re seeking guidance, the Reach Capabilities workshop is the catalyst through which you will recognize and realize your potential!"

~ Ajay Nandalall, Manager, TD Bank Group

"Instilled confidence in my ability to talk about myself with a purpose."

~ Gurgen Danielian, Senior Manager, TD Bank Group

"The first course I’ve taken that I can immediately implement PLUS I will have immediate and obvious results."

~ Chris Dancy, Manager, TD Bank Group

"Wayne and Ross are arguably some of the best facilitators of leadership development around. Their consistency in developing a personalized and thoughtful workshop is a guarantee that you will never be disappointed in working with them."

~ Prakash Amarasooriya, Management Associate, TD Bank Group

"Ross and Wayne deliver the material in this session with great enthusiasm, insights and plenty of engagement. The material covered in this session can change the path of your career. I’m leaving feeling truly inspired."

~ Jennifer Mendonca, Manager, TD Bank Group

"Every course I have taken with Reach Capabilities has helped me accelerate my career goals. They have helped me identify my strengths, how to work best with others and most importantly how to articulate my value and being comfortable with promoting me!"

~ Isabel Giraldo, Manager, TD Bank, Group

"The Stand Out! Workshop has given me the confidence to better articulate my value proposition!"

~ Sandra Sherman, Director, CIBC

"Ross and Wayne provide a fun and engaging learning environment. I really enjoyed the practical exercises and activities that helped paint an insightful and focused glimpse into my personal brand and how I can conscientiously plan and mindfully move forward."

~ Adam Farr, Senior Manager, TD Bank Group

"Changed the way I look at personal branding and now I have the tools to put it into practice!"

~ Jared Trotman, Manager, TD Bank Group

"Great course that provides tangible steps to understanding the unique value you bring to the table and how to articulate it."

~ Ashleigh Thacker, Manager, TD Bank Group

"We all struggle to articulate our personal brands. This workshop challenges you to think differently about your brand, inspiring you to take ownership and responsibility for your own story."

~ Jason Langley, Senior Manager, BMO Financial Group

"It really pushes you to look at yourself through a different lens to get yourself comfortable talking about yourself."

~ Amy Edwards, Marketing Manager, RBC

"Reach Capabilities has been a crucial part of Rainbow Railroad's growth. As we grew from one staff to 13, Reach helped us understand what conative skill sets were the best fit for the new roles we were created – in a way that was enlightening, illuminating, and fun! They also provided useful human resource management advice which informed our hiring decisions and much needed support to our Board of Directors. We have been able to build a solid team of staff who understand their roles and each other. The result is a productive, efficient, team with complementary skill sets. Rainbow Railroad is the internationally recognized charity we are today in part because of Reach Capabilities' continued guidance."

~ Kimahli Powell, Executive Director, Rainbow Railroad

“Reach Capabilities was insightful and provided great content in an “edutaining” way. Not once did I look at the clock or think I wish this day would end. Well worth the time and investment.”

~ Slavica Kacarevic, Associate Vice President, Canadian Tire Financial Services

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